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BeautyBlender partnered with Front Row to conceptualize and execute a series of visual stories that would amplify the launch of their upcoming product lineup. Our challenge was to think creatively and strategically to support the product launch across multiple platforms. This included developing visual merchandising placements, collaborating with retail partners like Sephora, and supporting digital campaigns to ensure cohesive brand messaging and maximum impact.

Director — Nico Cortez

Lead Producer — Kassidy Abbott

Producer — Hannah Goodrich

Photographer — Edward Honiker

Editor — Slav Levcenco

Editor — Justin Hawk

Agency — Front Row